#64 PART 2: CHESA Interviews Adobe on the Adobe Video Solution Partner Program for Video and Audio

August 17, 2021 00:23:29
#64 PART 2: CHESA Interviews Adobe on the Adobe Video Solution Partner Program for Video and Audio
The Workflow Show
#64 PART 2: CHESA Interviews Adobe on the Adobe Video Solution Partner Program for Video and Audio
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Show Notes

This is Part Two of our discussion with Dave Helmly, Head of Strategic Development, Adobe Professional Video, and Michael Gamboeck, Senior Strategic Development Manager, Creative Cloud Video regarding the new Adobe Video Solution Partner Program. In this episode of The Workflow Show, Dave and Michael further outline the benefits and intricacies of working within the AVSP Program, including how it benefits Adobe users. They also discuss the challenges of choosing a media asset management workflow and how the AVSP program aims to remove those challenges with highly trained systems integrator partners. 

Episode Highlights:

View CHESA’s Press Release on our Adobe Certified Service Partner Status.

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Episode Transcript

Speaker 0 00:00:03 <inaudible>, this Speaker 1 00:00:08 Is the workflow show media production, technology stories, discussions about development, deployment, and maintenance of secure media solutions. And of course, some workflow therapy. When you need fast relief from your painful media workflow challenges, I'm Jason Whetstone, senior workflow, engineer, and developer for Chesa Speaker 2 00:00:27 And I'm Ben Kilburg senior solutions architect. It just speaks systems. Speaker 1 00:00:32 On our last episode, we welcome Dave Helmsley and Michael gambit from Adobe to chat with us about their new certification program for partners. The AC ESP program, as reminder Chesa was one of the first organizations in the U S to receive a CSP certification. And we talked to Dave and Michael A. Little more about what it means to be a partner and collaborate between Adobe integrators, like Chesa end users. And when the value to the customer makes sense, maybe even our competitors. We talked about how agility is key in a time like we've had since spring of 2020 during the pandemic, we pondered a bit about who might benefit the most from Apple's new Silicon Macs. And finally, we talked a bit about managing expectations when choosing a media asset management or workflow platform, a quick reminder though, to subscribe to our podcast. And if you have suggestions for guests or episode topics, [email protected] is our email address. Now back to our discussion with Michael and Dave, Speaker 3 00:01:42 We are seeing a pretty big uptick in brands right now, you know, working with I've been working with Piedmont, um, here in Maryland, a division of American airlines and even other American airlines groups and, you know, Coca-Cola and all these other types of companies and even some oil and gas companies like Chevron and stuff coming to us about needs for video, by the way, these are very simple needs, right? These are like, we just need to be able to create some sort of video on site to do this thing. Uh, maybe it's a survey video or something that someone's giving. How do we help simplify that for people that don't use these tools? Like maybe a bunch of the listeners that are listening to the podcast now, how do you simplify video with sort of big buttons and make things easy enough? Because everybody's creating video, whether it's a Tik TOK video or, or who knows what next platform it's going to be, something like fast talker, Speaker 1 00:02:36 Or you don't even Speaker 3 00:02:38 Know what the next thing is. And again, that's where it's anyway, but that's what that's where we're counting on you guys is to say, this is an ever-changing, um, you know, arena of just a deluge technology coming out of, of course we enjoy that to some degree, but sometimes it's just like getting it with a fire hose and we're expected to know, right. And it takes a group of us at this table to sort of have a conversation how to weed through some of this, Speaker 4 00:03:07 Or it needs a village to grow it. Speaker 1 00:03:10 And sometimes, sometimes workflow therapy. Sometimes the therapists need their own therapy. Right. Ben, Speaker 2 00:03:16 That's true. It's absolutely true. And what strikes me about this conversation and kind of what we're all angling at is it's always about the relationships, right? It's the relationship between, um, the client and their service provider and the technology companies and the closer everybody has ties and the routes of communication that remained open that's when you guys get amazing new ideas from end users who say, oh, I just wish it would do this thing. And then everybody says, oh my God, I'm so glad it does that thing. Right. Speaker 3 00:03:52 And sometimes the thing by the way, speaking of panels is pretty complex. So you take, you know, one of our, our competitors, you know, avid company, um, they've, you know, we've been working with them for three years on their new panel, right? Because people have invested on a back end for example, and I, you guys have done some work in that arena. And if you haven't seen what they've done, uh, does the sort of, uh, connect things with their media central platform with premier it's mind blowing. It is, it is absolutely amazing. And this puts, this type of technology puts the editor and the driver's seat to say, you know, today I'm going to, I'm going to use premiere and I can deliver my project or tomorrow I'll use avid or whatever the tool is. Right? Speaker 4 00:04:40 Yeah. I want to share one story from a client where, you know, COVID hated us last year and they, as everyone else needed to move over to remote and doing the, uh, meditating at home. So it took the service provider because the way to set it up the system, I'm not lying 40 minutes. And there were productive as there would be in the office doing a new set of thing. And the reason was they just changed locations in the integrations and made something. What I think is also important what'd you guys bring into the table for the client, does I'm passionate about it, but a few things, uh, which is creativity, fall and team, but also agility. Um, something that every single company needs to be aware of and needs to somehow implement in their organization. And this is the time where we are in the moment everyone is getting disrupted. Speaker 4 00:05:37 Everyone is seeing a transformation. And if you're not focused on what you do best and try to build something that someone else knows already, or maybe can deliver, you are not fast. You actually, the opposite of being fast, you can deliver this, you can just get this out, make it, and then you can adapt the client and you will be a trusted advisor for clients because you are adapting on their needs and you choosing the right vendors and you are bringing in the right storage and you're bringing in you changing it because it's needed and then something else is happening. And then you advise them to a different direction. It's an ongoing, uh, friendship partnership. Speaker 3 00:06:22 It's a win all the way around. Right. Everyone, all, but the three-way win. Right. If you think about it that way, which is, which is rare sometimes. Right. Speaker 1 00:06:31 For sure. Yeah. And it's the continuing Speaker 3 00:06:33 Relationship, I think, is also important. You guys have a pretty good reputation for that as well. It's not just set it up. I mean, you're, you're kind of there for the full life cycle of this project and whatever the next one is for the, for the client. I think we, we kind of count on that too, as, as premier and after facts in our tools go through the next, the next cycle. Again, we kind of talked about, you know, something like <inaudible>, I mean, I had a whole new chip set and we've all, you know, for those of us with gray hair, we lived through system seven savvy and O S two, you know, and all these old operating system. And it's like, okay, now if we just got another one, here's the next new, new power PC to Intel switch. Right. But again, through, through these changes, we get, we get, you know, we're getting pretty good at it, right. Because I think we kinda know what to expect and how to go through this. And, and customers will count on how we've done this three times before. Um, but again, hopefully there's some new things that we gain out of this. Um, so again, never changed. There's new Speaker 1 00:07:31 Macs are so fast too, right? I mean, they're, they're just crazy. Right. I was just going to say, Michael, um, one of the, one of the themes that I hear you, uh, I would say just, just coming back to, as to stay doing what you're good at, be agile. I don't want to use that with a capital a just yet, but other than the overall theme that I'm just that I'm hearing, which is, you know, stay doing what you're good at, you know, any advice to, uh, Chessa or organizations like, Chesa that, what, what do you do to, to, to get to that, that agile sort of efficiency Speaker 4 00:08:03 Doing this already? Perfect. Uh, one important thing in agile is being customer focused. And if you can talk about agile years, if you forgot the most important thing, which is customer focus, you are failing and it's just adapt to the needs of the customers and fulfill <inaudible> focus Speaker 1 00:08:25 On how, how you deliver the value to the customer and yeah. Yeah. And you Speaker 4 00:08:30 Need to be closer to customers and you guys are closer to customer you listening, you're doing all the projects, et cetera, et cetera, we are closed. But I mean, as they've shut us out, we are, our, our team is worldwide, but it's limited. Um, we have way more customer that we have team members. And that's why for us, it's also about multiplicator of what we do. Um, you are part of our team. Chesser is an extension of our engineering team. That's an extension of our knowledge is an extension of our customer relationship. Yeah, absolutely. Speaker 2 00:09:06 Yup. More excitement in and around the development of some of the system on a chips and the embracive arm and kind of, um, all of the radical changes we're seeing in platforms like you were mentioning Dave, in terms of the lines between mobile and what we kind of think of as traditional desktop workstation, starting to blur, um, Speaker 3 00:09:33 He's got eight gigs of Ram, right? So think of it. It's like, hold on eight gigs of Ram. Now we have our work cut out. Not only do we have to make libraries skinnier and smaller and you know, apples in this example has been a great partner. God, an arm is going to go, we saw what Nvidia announced. So it's going to go far and wide, but apple is kind of the first out there there's a lot to rethink. So does that mean that we're going to be able to do a two hour documentary for Netflix on an eight gig Mac? Or, or do we just say this and again, where you guys are going to come in? Well, with our testing, we find that this is going to be good for news and simple edit, kind of some of the persona stop that you guys went through on the training. Speaker 3 00:10:10 It's like, well, that's kind of where this fits and you don't want a customer buying a whole bunch of these because they're the new shiny object. If it's, and I don't think apple would want that either in that example, they want to make sure they're getting the right machine, at least for the tools that they exist today. So I think we do have our work cut out for us and a lot of the partners. Uh, well, how do you load plugins on that? Plugins can be very memory hungry. Uh, what does that mean? And you guys have your work cut out to sort of say, okay, well, you're looking to run this, this red giant effect on these things, and that's not going to give you a good experience for what it is you're trying to do. Does the automation tool, by the way that we've been talking about, uh, you know, maybe you guys build is where does that live in, in memory, right. Speaker 3 00:10:54 Is there going to be enough? So it's a, it is interesting. We're kind of going backwards and Ram, by the way, I thought it, maybe it was a good exercise by the way, cause maybe we don't need to, to keep loosening our belt as the memory, you know, making our pants bigger, if you will, you know that like maybe we're getting a little sloppy and the way that things get done. And we should really think about how libraries get loaded and optimizations. And I think that's a, that's another really good exercise that that's coming out of this, this one, uh <inaudible> uh, examples. So, Speaker 2 00:11:25 Yep. Yeah. And I'm looking forward to whatever some of the pro variants might be that we get to see in another six months or so. And, um, how that fuels, like you said, some of the backend, uh, traditional workflows, how those get shaped and changed by the advancements? Um, always, always exciting. Yeah, it really is. Um, one Speaker 4 00:11:45 Thing that I think as for me is becoming more and more into a clearer picture. I get the impression or maybe I'm wrong, that we see more and more by less mom or Pam system. When I say find less systems that are not like, you know, you need to start in the ma'am, you need to start in the past, you it's only X to come. It's only this or desk because we own the file. It's more likely a file is a file. And it could be, try to make a man understanding nine by 60 or square it's it's most moms that just failed because they're not built on this. And that's what I see is that's why there is no topic or a name out of this, but I actually, I see kind of a trend that I see in a bigger project is where they're asking for a file S Pam or follows mom to be foster adopt to, to new, you know, to the next tech, talk to the next, whatever we have. Maybe you see a 21 by two frame, right. Or a frame size of whatever other stuff is coming up. And Speaker 3 00:12:50 Customers might also want to know if they're not real familiar with the production asset management system, like a Pam or even a man for that matter. You know, why do you need one? It's like, well, you're trying to find 10 files out of a million that are going to help you with some sort of a, you know, documentary on not another history. Chessa something. So we are seeing with, you know, again, I mentioned speech to text and transcription coming for us as we will be able just to click on a video and say, okay, well just, just go ahead and process that. We're pretty excited about it. It's, it's working pretty fantastic, uh, that, that data, whether you choose to display it on screen or choose to search it, almost edit by word search. So now you're going to be able to kind of see assets, have some intelligence to them and you know, there'll be people that will say, well, really, all I need to do is just to have some sort of interface to give me some sort of organization, but I don't need a big heavy ma'am in the background for these types of task. Speaker 3 00:13:56 Um, and even creating things. When I see a lot of documentaries out there that we've, we've worked on where they don't have an asset management system and they probably should have just finding stuff can be so hard. All that's going to get easier when we start adding speech to text built into premiere pro, um, which is just going to be a very simple thing, right? Like I think our attitude on some of that metadata is, I mean, you've got Siri, you've got Alexa, you've got all these other things. Speech should just work. Right? Yeah. So how do we make speech work for us to help automate kind of fits into the man? Exactly. Speaker 1 00:14:32 I think, I think Dave, what you're speaking to is something that, that I have realized, I realized a long time ago when we started having, uh, in our, in our, uh, ma'am consultations, we started having comments. Like, why doesn't it just work? Like Google? Why doesn't the search? Just look like Google because that's people's experience that's people's expectation with is that they come in and they sit down and they start typing. They get autocompletes, there's already a curated, you know, I think a lot of people don't realize that there's so much going on behind the scenes. I mean, Google knows everything about you. They know what you, they know what you want to search for. So when you start typing the search, they already have an idea of where you're going in your brain. Well, that's awesome. Speaker 3 00:15:12 And I hate to say it this way, but, but auto edit, you know, make, make my movie to look at the cut and see that you and I are having this conversation. We're kind of tracking your face a little bit more for gestures. And we kind of know when to make a cut and we've been playing with some of this technology for a number of years, as I'm sure other companies have to try to figure out. And again, we don't want to necessarily do it for you, but be that creative assistant, right? Like these are some of the exciting times that are coming that will just be built on some of the technology that we built. We releasing something as simple as, as speech to tax, but where does it lead us to in five years? And how does that fit into something like a man? And again, you guys have your homework cut out for you. Cause you got to keep up with all of this stuff and it ought to be a fun ride, but you know, never changing. Speaker 2 00:16:01 Yeah. The, the thing that always strikes me is that, uh, you don't think about the amount of additional data that speech to text brings in how hard that hammers a database, right? That if we run, you know, say a million of your legacy assets through speech to text, all of those words will get indexed. All of those words will go into your database and specific records and be searchable. And the database has got to be that much faster in that much larger when I'm sitting back listening to that, like, all right. So how do we get all of that metadata out of premiere? Like I don't care where it comes from, whether it's coming from premiere or whether it's coming from the ma'am. I don't think our end users do either. It's just, how fast did they get access to it? And how easy is it to get access? Speaker 3 00:16:45 Need it today. You guys have to say, wow, we have a partner grey Metta or whoever. Right. Dan, Dan Dabo over there. It's like, Hey, you know, there, there are partners that we have that do some of this today. And a lot of customers may be listening to this today. Didn't even know you can do a bunch of this stuff today. Right? Well, again, Speaker 1 00:17:02 I, they also the perception, the perception is that that these platforms just do the thing, you know, Google just does that and they might be leveraging GrayMeta. They might be leveraging something. I mean, they've got their own take that they've baked behind the scenes, but you, you may be seeing because of rapid deployment and because of CI CD process, these days, you might be seeing these features just popping up in these platforms and they just work. What I think everyone needs to understand is that there is a lot of infrastructure behind that feature. Like that's out there on the internet that you don't even need to look at or think about or anything. It look easy, make it exactly. They make it look very easy. Speaker 3 00:17:39 Joke. I mean, timing is that people understand how intelligent comedians a lot of them have to be. And the diamond you have to take a difficult task and, you know, make it seem to make it seem simple or funny chasing you triggered Speaker 4 00:17:51 Something when you talked about what people expect. Uh, we see actually it does kind of, I do expect it's working doesn't this way a lot. And we seen this, especially when we are faced was, um, you know, there's kind of a big broadcaster and the journalists that may be using premier pro at home, and then they're getting into the office and then they seeing a different editor. And then they expecting, because there's a touch to mom, maybe it is part of the map system. And that's why it's not working like I used to doing. That's why, so I'm working with this and this, and that takes me to the point, which I think is also very important and super reliable for, for declines as if you use the standard, you know, commodity kind of software like premier pro, which is usable. It's out there, people are trained, et cetera. Speaker 4 00:18:40 It's a standard. And then you are a duct and customize it for your workflows. The value because of these two different things are fitting so well together through our openness and the integration possibilities. That is, um, a very big win because you don't need to do a hundred percent. You can all on your own, you can just use something that is there, that's working, that's proven, it's working, and then you adopt the stuff that it's unneeded. Um, so that is also will be a challenge for you, but also super exciting because you can actually change a whole broadcast station during, during the running. I know an example where, uh, one of our service provider is the Brock has moving buildings. So they are and move into a complete new building on a Greenfield. And what you're doing is because they're not know when they're ready, what they're doing now is to move everything up in the cloud, copying everything to have into the cloud. And then when the new billing is there, they can pull in stuff, different aspects of this back into the building. And then they're not building a fallback system because they have it already running into cloud. So this typically you need a backup system for the playout. You need this, it's all done because they are building it on the fly and then pulling it down on the need on an, a timing to house. Um, I know always talk about more like the broadcast stuff is just my background. So I'm, I'm I'm right. Yeah. Speaker 3 00:20:10 Everybody's the broadcaster. Now Mike lets you think about us and selling these little switching devices out Gato and there's dozens of them out there and, and see some pretty great tools like Wirecast and anybody can be a, can be a broadcaster. And again, you guys have probably had to coach a lot of people through a lot of that and figure out how India wires into this and other types of technology. Right? So, um, I do know during some of the presidential, um, lectures and campaigns that were going on, I work with some of the news and I work with all the news agencies. A lot of that was being produced out of people's living rooms that had no idea, especially when some of the debates were going on, uh, how, where the switching was actually being done would probably shock you. So, wow. So, uh, again, this is, this is part of the, part of the new times that we've been, we've been talking about how many backup internet accounts do you have? Speaker 2 00:21:08 Yeah. How many internet connections does your home now? Yeah, three, they're all selling. Speaker 3 00:21:16 And by the way, we are seeing, uh, you know, things like Starling. I have a lot of Adobe friends that live out in the middle of nowhere and that's what they're all running. That's next for me. Uh, it's been pretty, pretty cool to watch that kind of speeds. Talk about remote editing. Um, and they just announced that that's going mobile. So you can be in a camper, uh, going down the road or maybe a Tesla who knows how they're going to connect all these dots, going down the road and be able to have this, this connection. So it, it, again, it's exciting times and I keep going back, let's just say your homework's never done. Like there's no time. There's not enough time to listen to all the podcasts. You have to listen to much less makeup podcasts to keep up with the technology and reading the trade magazines or trade websites. Speaker 3 00:22:03 Right. I mean, and then you have to be able to parse that out. And that brings us back to this sort of Knights at the round table and Ted a game of Thrones. I was talking about where we kind of have to count on each other to sort of weed through some of that and say, here's some of the tech that I think is really good and we should consider bringing this into the discussion. And we kind of count on each other to weed things out a little bit. I do that a lot, um, you know, for, for Adobe and always have, as I look at a lot of this technology before I bring it to the rest of the team. Um, and, and I do get a lot of questions from Michael and other team members say, what do you, what do you think about this? And I'm like, yeah, I didn't think that was that great. And here's why sometimes I'm wrong. You know, sometimes I, you know, I need to dig into it a bit, a bit deeper to really understand it, but, uh, you know, Starling's just going to be another one of those when you've got a, uh, you know, some sort of sports event that's traveling and you guys going to say, well, you could, you could actually use Starlink to do this, that, and the other thing to produce that remote edit. Right, right. For sure. Speaker 1 00:23:04 The workflow show is a production of Chesapeake systems and more banana productions, original music is created and produced by Ben Kilburg. Please subscribe to the workflow show and shout out to [email protected] or at workflow show on Twitter or LinkedIn. Thanks for listening. I'm Jason Watson.

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